London band, Black Country, New Road, sign to Ninja Tune and announce their debut album, For the First Time, due out February 5th, 2021. The minimalistic Science Fair is the first example which introduces us to the album's mood, and the overall venturous sound which Black Country, New Road lay out.
"When developing the music video for Science Fair, I was thinking about fictitious worlds that we visit through our screens, such as the American high school," says Bart Price who directed the song's accompanying video. "Despite our lack of direct experience, these worlds become a universal means of communicating about and understanding things like what it means to grow up, or what it means to be in a friendship group, or to be in love. I wanted to create such a world around Black Country, New Road, placing their music at the heart of a small American town, that in a sense we’ve all been to and lived in."
For the First Time was recorded with Andy Savours (My Bloody Valentine) earlier in 2020.
"We wanted it to sound exactly how we love to sound live," says saxophonist Lewis Evans, and frontman Isaac Wood adds: "This is basically representative of our first 18 months. We see this as being a stop in the road. I've always been interested in a really honest portrayal of what a band is and what they've been working on. I think it's really nice if people can see an artist like: this was them in the early days, this was their next phase and that they're quite clear and honest about genuine progression as people and musicians."
One of the instrumentally richest new acts in noise rock and post punk today, Black Country, New Road, follow the hype of their early singles with something very convincing and notably momentous.
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