Velveteen began as a side project in a London flat, and quickly expanded into something fully fledged. The band gradually developed a fine sound by carrying their influences on their sleeves, and appearing genuine at the same time.
Velveteen's classic shoegaze influences are prominent, while slyly implemented elements of post punk, dreampop and noise rock come together to create an exciting listen.
If You Could is the band's newest single, part of their forthcoming album, Empty Crush, expected on Shelflife Records in November 2022. With a wall of sound merging with underlying melodies and soft vocals, the track sounds familiar and graspable.