It's For Us return with another engaging single off their upcoming album, Out Of Time, which is scheduled to come out in April 2024 via Novoton. Hit The Ground carries a sense of familiarity, and brings forward a beautiful amalgamation of moodiness and energy in equal measures.
The track unfolds with a profoundly melodic essence, marking it as one of the band's most tuneful creations to date.
Thematically, the lyrics focus on the idea of enduring pain, loss, and trauma, and explore the paradoxical nature of coming out strong from such experiences, symbolizing resilience and renewal. The song also touches on the tendency to employ tenacity as a shield, distancing oneself from weakness by projecting an image of invulnerability after already hitting the ground.
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